sales-marketing copywriter


Job Description

We are looking for an experienced Copywriter to join the franchise marketing team based in our Executive Office in Manhattan. In this role you will be developing concepts and writing copy for a wide range of projects.

Job Duties Include But Not Limited To

  • Creates creative and engaging copy for materials to launch and promote programs and tools, communicate changes and new additions, and support internal adoption and recruitment.
  • Keeps track of unique copy points for each project and monitors materials being produced to ensure consistency, relevance, accuracy, and compliance with franchise regulations.
  • Researches, fact checks, and crafts instructional copy for internal program FAQs, extranet guidelines, and process documentation
  • Writes creative, succinct and engaging marketing copy for internal and external audiences for variety of projects including brand guidebooks, learning materials, marketing flyers, brochures/postcards, recruiting materials, eCards, video scripts, presentations, regional guides, e-newsletters, advertorials, blog posts, posters, and speeches.
  • Writes in a variety of styles and for varying audiences, ensuring style is appropriate for medium (web, blog, print, etc.)
  • Reviews and edits copy for grammar, style, and accuracy including copywriter’s own copy, copy written by others, and existing materials that are routing for updates or revisions.
  • Maintains a strong understanding of the franchise system, resources, and statistics to ensure accuracy and clearly convey the benefits and features to franchise candidates, franchisees, affiliated agents, and consumers.

  • Collaborate with learning team to write materials and content to support coaching, agent and management education programs, internal marketing and events.
  • Consults with franchisees, subject-matter experts, brand and Realogy team members, and Realogy legal (where needed) to collect information on programs or services and obtain requirements including style, disclaimers, and length of copy.
  • Prepare articles, bulletins, marketing, and promotional material.
  • Ensures all copy adheres to internal style guide.

The Ideal Candidate Will Be

  • Creative – Must be a talented and very creative writer with the ability to vary language and tone of messages based on product and medium.
  • Detail-Oriented – Must be highly detail oriented and a meticulous proofreader who learns from mistakes, consistently follows AP Stylebook and internal style guide, and produces error-free copy
  • Multi-Tasker – Must be organized, have solid time management skills with a strong sense of urgency, be able to juggle multiple ongoing projects while moving them all forward and meeting daily deadlines, and able to manage own workload without constant supervision and direction
  • Team Player – Must be able to work well with others and communicate with brand team, franchise and Realogy coworkers, franchisees, and affiliated agents

Candidates For The Position Must Have

  • Four-year college degree in communications, creative writing, marketing or English (or other related degree)
  • Minimum 3-5 years of experience writing non-technical marketing or internal communications copy
  • Experience working for a lifestyle brand- ex.- watches, automobiles, apparel , accessories, real estate is preferred

Employment Type



The Corcoran Group

About Us

For over forty years, The Corcoran Group has exemplified a steadfast commitment to service, creativity and hard work. The company was founded in 1973 as New York City began an historic transition from being a market predominately composed of rentals to one of individual ownership. Corcoran grasped the implications of this change by targeting specific neighborhoods and concentrating on higher-end properties. With that strategy, we quickly rose to prominence and thanks also to the acquisition of major real estate companies in Manhattan, Brooklyn, South Florida and the Hamptons, today we are the preeminent luxury real estate firm within our markets.

EEO Statement

EOE AA M/F/Vet/Disability

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