Digital Marketing Manager
We are a financial services company with an excellent online reputation. We employ CPAs, Attorneys and other financial professionals that are committed to providing the best service and results in our industry. Our services are paperless which enables us to provide them from our two locations to anyone, anywhere. We advertise nationally and our industry is extremely competitive. The primary form of advertising is Google, so companies like ours that execute poorly on PPC and organic strategies don’t survive.
We are looking for a dedicated in-house technical marketing resource that wants to play a major role in the overall success and growth of the organization. This position can be located either remote or on-site.
The successful candidate will have a well-rounded technical background in digital marketing, analytics and web coding. They will be relentless in the pursuit of producing results and experienced enough to hit the ground running.
Minimum Requirements:
- 5+ years of experience professionally developing and managing PPC Ad campaigns
- 3+ years of experience with organic campaign development and performance optimization
- Proficient in development on WordPress for both desktop and mobile formats
- Fluent in all things Google
- Experience planning and executing both local and national digital strategies
- Content marketing development and application experience
- Demonstrated success with optimizing conversion focused strategies
- Social media and Display ad integration
- Excellent communication skills and a collaborative work style
Preferred:
- Advanced web development experience
- Intermediate to advanced SQL/Access database experience
Annual Salary is base and DOE - performance incentive available and based on % of goal.