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Digital Marketing Associate

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Job Description

Make your mark in Broadcasting and Digital Media. Sinclair Broadcast Group and Sinclair Digital Solutions are dedicated to making Sinclair a communications powerhouse! We are the largest and most diversified television broadcasting company in the country. Sinclair owns and operates, programs or provides services to more television stations than anyone and has affiliations with all major networks. Sinclair Digital group is focused on bringing the most engaging content to web, mobile and over-the-top broadcasting to audiences all over the country! Our success is the result of extraordinary employees and an exemplary management team who believe in a vision and are dedicated, ensuring a great future for our employees. Whether you are an industry veteran or a just starting out, you can find it at Sinclair! We are advancing the world of Broadcasting and we want YOU to join our winning team!

WHAM: Rochester's news and marketing leader in Upstate New York. We're hard-working, we're award wining, and we believe in the value of each and every member of our team.

WHAM is looking for a Digital Marketing Associate with exceptional organizational skills that will facilitate Digital and Broadcast TV campaigns and reporting for local advertisers. The ideal candidate will have strong written and oral communication skills, be detail-oriented, organized, and have an outgoing personality. If you have a passion for being customer focused in everything digital and are highly self-motivated to achieve success, this is the place for you! There is potential for future growth with a focus on driving revenue by selling Digital and Broadcast TV media solutions to new clients.

You will report to and have tremendous support from our Digital Sales Manager and will work for an emerging market that has tremendous sales opportunity. Most importantly – our team is looking for the right individual to join our fast-paced digital sales team to provide small and medium businesses an opportunity to increase their sales and profitability through a 360 degree marketing approach. Success in this role may be achieved by monitoring and understanding competitors, continuing education and awareness of digital media trends, obtaining customers by cold calling, networking and prospecting, and successful negotiations.

Responsibilities include, but are not limited to:
  • Creation of PowerPoint presentations, database management, and digital sales report maintenance
  • Efficiently work with the team of Marketing Consultants/management team
  • Assist with support on local digital business
  • Various administrative duties and contract management
  • Coordinate with Marketing Consultant and Digital Sales Manager to design successful graphic campaigns for clients, both sold and pending campaigns
  • Obtain all necessary elements from the Marketing Consultants, client, agency, or client website
  • Research and write as necessary copy for emails and digital ads
  • Research and obtain digital links for emails (client social media links)
  • Revise emails, artwork, ads, as necessary, to fit appropriate ad or email template sizes
  • Research and produce App Analytic reports
  • Pull analytics reports for digital campaigns using Google Digital Analytics
  • Pull DFP reports for campaigns weekly and at the end of each campaign
  • Pull DFP reports to track inventory weekly
  • Work with multiple vendor dashboards for reporting weekly on campaigns
  • Generate new leads by making cold calls, calling on inactive accounts, and prospecting new business opportunities
  • Assist with creation of customized sales presentations/proposals
  • Understanding of Digital and Broadcast TV advertising and marketing solutions customized to each client's needs, from among our product suite that includes Website Development, OTT/CTV, SEO, SEM, Social Media, Programmatic Display, Geo Fencing, Email Marketing, SMS Loyalty Programs, and local news assets
  • Client campaign management and retention experience of large multi-market campaigns
  • Work with other marketing consultants and managers, as directed
  • Provide rotational back-up coverage for reception for breaks and absences
Key Attributes and Qualifications:
  • A bachelor's degree is preferred
  • 2+ years of digital marketing experience and/or digital agency experience is preferred
  • Comprehensive understanding of digital assets and current digital trends
  • Skilled with MS Office including Microsoft Excel, PowerPoint, Word and Outlook
  • Strong attention to detail
  • Strong analytical ability
  • The ability to meet strict deadlines, while maintaining accuracy
  • Strong oral, problem solving, communications, writing, negotiation, and presentation skills
  • Must be confident, flexible, be able to multitask, and be able to work independently
  • Have the ability to effectively communicate, build rapport, and relate well to all kinds of people
  • Professional appearance is a must
  • Must have reliable transportation
Sinclair Broadcast Group is proud to be an Equal Opportunity Employer and a Drug Free Workplace!

Job Location

Rochester, New York, United States

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