Content Marketing Writer

This opening is more than 212 days old and is very likely already filled.

About The Training Associates:

TTA is an award-winning innovator and Boston Globe's Top Places to Work!

We are a recognized global leader for Learning & Development (L&D) talent and solutions. Organizations of all sizes, including Fortune 500 corporations, rely on The Training Associates’ agility to support their L&D initiatives of any size or scope across all training modalities.

We are looking for a creative, talented, and thoughtful content marketing professional with superb writing skills.

What You'll Do:

Write and develop amazing content that helps our buyer along their journey, whether it’s blog posts, ebooks, case studies, video, sales enablement tools, and any and every other kind of potential content you can think of.
Help develop and execute upon a strategic content plan that is aligned with our strategic marketing plan.
Optimize content according to SEO best practices, so that people desperately searching for the awesome content you made can easily find it.
Ensure that our varied content tells a cohesive story, is not corporate speak, adds value to the buyer, and is engaging.
Work with team members to help advise, proofread and edit copy
Manage content distribution to online channels and social media platforms
Study industry trends and conduct market analysis that can help inform the content you develop
Interview industry experts and establish new blogging partners
Collaborate with other internal employees to help brainstorm and strategize on new marketing initiatives

Who You Are:

You are an exceptional writer who knows how to research and write engaging and persuasive content
You have a strong understanding of SEO, the marketing funnel, and the buyer’s journey to support demand generation
You have a minimum of 5 years of proven work experience as a content marketing writer, with a portfolio of work and results to back it up.
You have a bachelor’s degree in Marketing, Journalism, or another relevant field
You can develop content for a wide variety of audiences and industries
You have an ability to learn quickly and put new strategies to use immediately
You are proficient at using different tools like SEMrush or Moz.
You are detail oriented and organized with excellent time-management skills
You are creative and curious
You have a positive and can-do attitude
You are self-motivated and self-directed
You have good interpersonal skills and communication
You thrive working in a fast-paced environment
You are flexible and adaptable to change, as there will always be change
You will bring homemade chocolate chip oatmeal cookies to the office everyday (just kidding)
Experience in the Learning & Development Industry is a big plus!
B2B experience is a plus.

Why You Want to Work Here:

Top Places to work awarded by The Boston Globe
Dynamic and continually growing Industry
Great positive culture
Work/life balance with flexible work arrangement options
Blue Cross Blue Shield Health, Dental and Vision Insurance
401(k) Retirement plan with generous employer matching contributions
Flexible Spending Account (FSA)
100% Employer Paid: Life Insurance, Short and Long-Term Disability Insurance
Generous Paid Time Off Policy and Company Paid Holidays
Five Fun Days per year
You’ll work on an award-winning marketing team that can’t wait to work with you
You’ll work in a company that believes strongly in the power of content, where you can make a profound impact on our company and its growth.

This is not a remote position. Our office is conveniently located on Route 9 in Westborough, MA.

To learn more about this great opportunity, please visit our website: www.thetrainingassociates.com