Manager, Regional Marketing
- BA/BS in business, marketing, or related field
- 6+ years of experience working in a marketing function
- 3+ years managing a team
- Able to travel at least 25% of the time
At Amazon we are building a world class last mile operation, significantly complimented by Amazon Flex. Amazon Flex works directly with independent contractors – called delivery partners – to make deliveries to our customers. With Amazon Flex, individuals can now be their own boss delivering Amazon packages. Amazon Flex is powered by a mobile app that works in concert with our advanced systems that allows delivery partners to on-board, schedule delivery times, guide them through their deliveries with in-app mapping and navigation, and more. The approach and technology are nothing short of disruptive, and promise to challenge traditional approaches, and change the way the industry operates.
We are looking for a Sr. Regional Marketing Manager to lead the Regional Marketing team. This new team of marketing managers owns deeply understanding the composition of Delivery Partners in Amazon Flex cities across the US, creating targeted marketing strategies to acquire new Delivery Partners and engage our existing Delivery Partners, and executing regional marketing communications and events. This position is remote.
ROLES AND RESPONSIBILITIES
- Manage a team of regional marketers, owning key performance indicators for acquisition and engagement metrics for Delivery Partner populations
- Create mechanisms to standardize region management, scale manual processes, and quickly surface and escalate areas of opportunity
- Work with your team to create strategic marketing plans, tailored to local regions
- Manage execution of regional marketing strategies for acquisition, including managing local marketing campaigns
- Manage execution of regional marketing strategies for engagement, including regional events
- Test new concepts and deploy winning strategies nationally
- Work closely with Marketing Communications to
- Monitor Delivery Partner sentiment and act as the expert on their needs
- Demonstrated ability to successfully manage teams
- Demonstrated track record in crafting compelling positioning and marketing content
- Ability to easily transition from high level strategic thinking to creative and detailed execution
- Superior oral and written communication skills