Associate Copywriter
We invite you to be part of our team of trailblazers dedicated to helping people discover and enjoy the outside. Come join us. Because on the inside we’re all outsiders. And if it’s outside, we’re all in.
L.L.Bean is looking to add an Associate Copywriter to our award-winning Creative Department! Remote work is a possibility.
Under direct supervision, the Associate Copywriter will write and revise designated copy to market promotions/sales, products and other services across catalog, site and other customer communication channels. The Associate Copywriter will also provide support for special projects and the creation of seasonally relevant branded editorial content. The right candidate will develop an understanding of features and benefits for assigned products, learn to write through the lens of the L.L.Bean brand purpose, stakeholder values and consumer mindset, and draw upon creative ability and collaborative skills in crafting a message that is strategically aligned, relevant, on-brand and compelling to the customer.
*Please provide a link to your online portfolio or attach samples when submitting your resume.
Responsibilities:
Understand the environment in which you will be writing
Stay Informed: Regularly analyze research conducted by L.L.Bean as it relates to customer demographics, psychographics, current mindset, buying trends and buying behaviors. In addition, maintain awareness of the competition in the catalog, e-commerce and outdoor-sporting landscape by reviewing competitors’ catalogs, emails, promotional materials and websites, and reading pertinent books and periodicals.
Learn about the fundamentals of direct response/multichannel marketing.
Become familiar with L.L.Bean’s purpose, voice and brand standards.
Know how our products are made, what makes them unique and what qualities will best resonate with our customer in creating copy that will drive demand.
Stay Involved: Develop communication and collaboration skills in working with your partners within and outside of the Creative department.
Work closely with counterparts in copy, art/design, marketing and merchandising to determine the best way to position products and other copy elements in catalogs, emails and online.
Understand the intent behind projects and question content when appropriate.
Contribute high-level thinking to brainstorms for seasonal themes, catalogs, advertising, etc.
Creation of Copy
Work with copy team and/or mentor to formulate concepts and positioning for each piece of content to be written, and to ensure L.L.Bean copy standards are met .
Work with design partners to execute layouts and ensure messaging is conveyed in compelling ways through a marriage of copy and art.
Partner with UX team to optimize customer’s on-site journey through promotional content.
Route copy through various approval channels, interpreting comments and making changes where necessary in a timely manner, meeting all deadlines.
Provide support and write copy for additional special projects as assigned.
Assume additional responsibilities as assigned.
Enhance Professional Development
Attend seminars, workshops and product testing field trips to develop depth of product knowledge, customer knowledge, marketing fundamentals and professional growth.
Health and Safety Requirement
Every employee is responsible for contributing to a safe and healthy workplace. Employees are expected to be active participants in health and safety by following all safety policies and procedures, reporting unsafe conditions or at-risk behaviors to leadership, and conducting work in a safe manner. Those in a leadership role are also expected to model safe behaviors, evaluate risk, and ensure that risks are reduced to acceptable levels.
Skills and Qualifications:
Education Level: 4-year bachelor’s degree
Degree in English, Advertising, Creative Writing or Journalism preferred
Solid communication skills, both written and verbal
Ability to brainstorm in a group or suggest new ideas individually
Strong attention to detail
Ability to prioritize diverse workload
Experienced with computer software such as Microsoft Word
*Please provide a link to your online portfolio or attach samples when submitting your resume.
If you care about the outdoors, joining L.L.Bean is a great way to feel good about what you do. Our benefits package makes a good thing even better, with programs and perks designed to support your health and financial goals. Plus, maintaining a healthy work-life balance and re-charging outside are all part of the plan. Because, when it comes to the outside—we’re all in. Visit llbeancareers.com to learn more.
From coastal marsh to alpine forest, ecosystems depend on diversity to flourish. We believe the same is true in the workplace. That’s why L.L.Bean is an equal opportunity employer, committed to sustaining our strengths by welcoming all kinds of people.